01.
Who we are
Founded in 1998 by Brian Schoonjans. Today his sons Jake and Evan lead agronomy and logistics. We farm the way we sell — straight, careful, and with our name on every decision.
Our story
Brian Schoonjans grew up on a family hog farm in Plympton Township. He graduated from Ridgetown College in 1992 and spent the next six years learning the seed business from the inside. In 1998, with a used pickup, a rented shed and what he calls “more belief than bank balance,” he launched his Pioneer® agency.
The first season meant hauling bags by hand and a phone that rang because Brian had walked the fields personally. The philosophy hasn’t changed since: do the work, tell the truth, walk the field. Twenty-seven years later we operate a 150-acre farm, a 6,000 sq. ft. warehouse, multiple bulk bins, high-capacity tenders, drone scouting, and a custom seed treatment line installed in 2025.
The next generation isn’t a future plan — it’s already here. Brian’s sons Jake and Evan run agronomy and seed logistics respectively, and Brad Goodhill brings decades of trusted relationships to the sales side. Same name on the door. Same handshake.
“People don't care how much you know until they know how much you care.”
Seed deliveries & logistics · Plympton-Wyoming
The team
Brian founded Bgrow Inc. after beginning his career in agricultural sales more than 30 years ago, building the business around trusted relationships and helping growers make confident decisions for their farms. Away from Bgrow, Brian enjoys farming, boating, golfing and spending time with Shannon and their blended family of six kids—and now, the next generation.
Jake leads agronomy at Bgrow Inc., working alongside growers on product placement, crop performance and practical in-field solutions. He and his wife Laura are proud parents to Sutton, and outside of work Jake enjoys local sports, fishing, hunting and golf.
Evan leads seed logistics at Bgrow Inc., keeping deliveries and in-season seed needs running smoothly while working directly with growers as a Sales Practitioner. Away from work, Evan enjoys local sports, hunting, fishing and golf, and is looking forward to marrying his fiancée Maddy in September 2027.
Brad works closely with Bgrow customers through sales and seed deliveries, bringing a practical, hands-on approach to the team drawing from his lifetime of farming on his 3rd generation farming operation in Warwick Township. Brad is an active volunteer in his community including his 40+ years as a volunteer firefighter. When he’s not farming, Brad and his wife Dale enjoy spending time with family and friends at home and their cottage.
Pioneer Sales Excellence Award
Lambton Soil & Crop Farmer of the Year
Agriculture in the Classroom outreach
Raised through Miracle Max's Minions
04.
A seed business is, fundamentally, a community business. Three of ours we care deeply about — please support them however you can.
Founded 2019
In memory of Max Rombouts. Sunflower-field initiatives across Lambton have raised $500,000+ for pediatric cancer organizations.
Support Miracle Max's MinionsOngoing
Youth scholarships and direct support for families in our community.
Visit site30+ years
Three decades of farm education outreach — bringing real agriculture into Ontario classrooms.
Visit siteLet’s grow together
Tell us about your acres. We’ll put a quote and a plan in your hands inside a week — and either way, you’ll learn something useful about your fields.
